The Carolina Coach Company was a transportation company founded in 1927 by J. A. Elliott and A. L. West in North Carolina. The company provided bus services primarily in the southeastern United States.

In Black history, the Carolina Coach Company played a significant role in the civil rights movement. During the era of segregation in the South, African Americans faced discrimination and were often forced to sit at the back of the bus or were denied service altogether.

In 1955, the company made national headlines when Reverend Willie T. Barrow, an African American woman, filed a lawsuit against the Carolina Coach Company for racial discrimination. The case, Barrow v. Carolina Coach Company, eventually made its way to the U.S. Supreme Court. In 1958, the Supreme Court ruled in favor of Barrow, declaring segregation on buses unconstitutional.

This landmark case helped pave the way for the desegregation of public transportation in the United States and was a significant victory in the fight for civil rights. The Carolina Coach Company's role in this pivotal moment in Black history highlights the importance of challenging discriminatory practices and fighting for equality and justice for all.