The Carolina Coach Company was a prominent bus transportation company founded in 1927 that played a significant role in Black history. The company operated bus routes primarily in the southeastern United States and was one of the first transportation companies to hire African American drivers and mechanics.

Carolina Coach Company provided job opportunities and economic empowerment to many African Americans during a time when employment discrimination was rampant. By employing Black drivers and mechanics, the company broke down racial barriers and provided a model for other businesses to follow.

Additionally, Carolina Coach Company was involved in the civil rights movement, particularly during the era of bus segregation in the South. The company played a role in the desegregation of bus terminals and facilities, as well as in promoting racial equality and fairness in transportation services.

Overall, the Carolina Coach Company stands as a symbol of progress and inclusivity in Black history, highlighting the importance of diversity and equality in the workplace and society as a whole.