The Carolina Coach Company played a significant role in Black history as a transportation provider that operated buses in the southern United States during the era of segregation. In the Jim Crow South, where Black individuals faced discrimination and segregation laws, Carolina Coach Company was one of the bus companies that enforced racial segregation on their buses, forcing Black passengers to sit in the back of the bus or in designated sections.

The company's segregation policies often led to mistreatment and indignities suffered by Black passengers, as they were forced to endure separate and unequal accommodations while traveling. This segregation and discrimination on public transportation were central to the Civil Rights Movement, which sought to end racial segregation and discrimination in all aspects of society, including transportation.

Carolina Coach Company's segregation policies and practices were eventually challenged and brought to light by civil rights activists and organizations, contributing to the broader struggle for desegregation and equal rights for Black Americans. The company's role in enforcing segregation serves as a reminder of the systemic racism and discrimination that African Americans faced in the United States and the resilience and courage of those who fought against it.